The Promise
opportunity“A Happier Garden, Right at Home” could be a nursery, a seed company or a landscaper.
Build your brand. Earn customers for life.
You want customers who look for you by name, come back and recommend you. I’m Chad, The Brand Punk. I help you choose what your business should be known for, then develop the strategy, messaging and communication plan to build toward it.
Start with the impression you make online. The free Brand Teardown shows what your homepage communicates, with evidence behind the findings.
// free · 6 questions · about 2 minutes to answer · no sales call
Everyone is saying the same nothing.
- “Quality you can trust.”
- “Innovative solutions.”
- “We put customers first.”
The same promise, word for word, across 27,000+ websites. If you pay fairly, build to last or refuse to cut corners, “quality you can trust” leaves out the reason you’re worth more.
Find out what your brand is saying for free.
Your brand is built every day.
Every ad, conversation and customer experience shapes what people expect from your company. A strategy gives those decisions a shared purpose, from what you say to how you deliver.
The aim is a business people recognize, seek out and value beyond price. Your homepage is one place to check whether that intention comes through. The Teardown assesses these six criteria.
The Promise
What can customers achieve with your help? Make the outcome clear enough for someone to decide whether it fits.
The Onliness
Why choose your business? Name a meaningful difference that your business can deliver.
The Territory
Who is your business for? Help the right customers recognize their needs in what you offer.
Word of Mouth
What would a customer tell a friend? Give them a concrete reason to recommend you, beyond “great quality.”
Congruency
Do your words match your behavior? The promise on your homepage should hold up in the product and the service.
The Proof
What can customers check? Show the process, product details and customer experiences that support your claims.
// Choose the help your business needs
Diagnose. Repair. Plan. Change.
Diagnose.
The Brand Teardown
freeStart with the free Brand Teardown: see what your homepage communicates, with evidence behind each finding.
You know what you meant to say. A first-time visitor only has what is on the page. Compare your intentions with the impression your homepage creates.
You provide the URL and answer six questions about your business. The Teardown combines that context with evidence from the page.
No sales call, no obligation.
Learn about the Brand Teardown →
Repair.
The Brand Repair
$497The Brand Repair: express what you’ve been trying to say, starting with the opening of your homepage.
Put what you’ve been trying to say into words customers can understand. Get a headline, supporting text, button and reassurance that strengthen your current brand presentation.
My custom AI-powered research tool investigates your business, competitors and market. I use the findings to write three complete copy options and recommend one, with the reasoning.
The top of your homepage. Not a redesign, not a brand strategy. Order from your Teardown results; delivered in 2 business days. The full $497 is credited toward a Blueprint within 60 days.
30 days · full refund
Learn about the Brand Repair →
Plan.
The Brand Blueprint
$4,997The Brand Blueprint: choose a strategic idea your company can rally around, with messaging and a plan to support it.
Plenty of ideas, but no shared direction? Give your team a clear understanding of what the business stands for and a way to judge which marketing efforts fit.
I connect your ambitions, customer feedback and market opportunity into a recommended direction. You and I discuss and choose that direction together. I write the final strategy, your homepage's opening and services or products sections, and example posts for each social platform you list.
Includes a 12-month communication strategy for each listed platform. You receive a digital Blueprint in your account and a downloadable PDF 2 weeks after the strategy session.
30 days · full refund
Learn about the Brand Blueprint →
Change.
The Brand Build
scoped per projectThe Brand Build: put your brand into practice with a custom identity, website, content or AI lead tool.
Put your direction into practice through your identity, website or content. Each project is scoped and priced for the work your business needs.
Bring a specific job or a wider brand plan. I can write, design and build your website, or take on one part of it.
Custom AI lead tools turn your expertise into something a visitor can try for themselves, like the Brand Teardown.
See the Build menu →
See what your homepage is really saying.
“I was going for one thing. Is my homepage really saying something else?” The free Brand Teardown compares your answers with page evidence and explains what needs attention.
The scan
An AI-powered research tool gathers your homepage's words and claims as evidence.
Your context
Six questions add your perspective on your customers, your message and what you want more of.
The assessment
The tool compares your answers with the page evidence using the six brand criteria above.
The findings
You get a Brand Teardown report: what comes through, what needs attention, and recommended changes tied to the evidence.
See what your homepage is saying.
Get your free Brand Teardown// free · 6 questions · about 2 minutes to answer · no sales call